JD.com and technology company Philips has joined forces with the aim to integrate artificial intelligence (AI) in retail. The partnership will leverage JD's AI-driven retail solution with the aim to develop a smart marketing solution that covers product strategy, market analysis, marketing management and more. JD.com will further assist in business decision making, providing guidance on product design, marketing and advertising, user engagement, branding and store operation, among other areas. Bowen Zhou, vice president of JD.com and president of JD AI said: "With AI technology, JD is helping our partners move from marketing to many, to marketing to one, in an efficient and cost-effective way." According to JD.com, leveraging AI will enable brands like Philips to understand fine-grain nuances, such as the fact that some consumers are more attracted to product images or marketing with a more professional background, while others gravitate more towards cartoons.